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Marketing solutions for NPK fertilizer of PVFCCo in the period 2018 – 2020

Marketing solutions for NPK fertilizer of PVFCCo in the period 2018 – 2020. Dịch vụ viết thuê báo cáo thực tập tiếng anh thương mại,  ngôn ngữ anh,..

Marketing solutions for NPK fertilizer of PVFCCo in the period 2018 – 2020

ACKNOWLEDGEMENTS
ABSTRACT.
TÓM TẮT.
TABLE OF CONTENTS
LIST ABBREVIATIONS.
LIST OF FIGURES
LIST OF TABLES.

INTRODUCTION

1. The thesis title.
2. Necessity of the thesis.
3. Research aim and objectives.
4. Research questions
5. Data sources and Research methodology
6. Scope of the research
7. Significance of the research
8. Structure of the thesis

Trong trường hợp bạn nào không có thời gian để đi thực tập và viết bài Báo cáo thực tập ngành Quản trị kinh doanh thì có thể liên hệ mình để mình hỗ trợ các bạn nha. Dưới đây là thông tin liên hệ của mình

Chapter 1: LITERATURE REVIEW

1.1The concept of marketing
1.2. The analysis of macro environment and industry.
1.2.1. Macro environment analysis
1.2.2. Industry analysis

Marketing solutions for NPK fertilizer of PVFCCo in the period 2018 – 2020
1.3. Target market segmentation, selection and positioning
1.2.3. Market segmentation
1.2.4. Select the target market
1.2.5. Positioning in the Market
1.4. Marketing Mix (4P)

Chapter 2: NPK MARKET ANALYSIS OF PETROVIETNAM FERTILIZER AND CHEMICALS CORPORATION (PVFCCo)

2.1. Process of establishment and development.
2.2. Production and operation performance of PVFCCo
2.3. Macro environment analysis
2.3.1. Politic
2.3.2 Economic factors analysis.
2.3.3 Cultural and social factors.
2.3.4 Technological factors
2.4. Industry environment analysis
2.4.1. NPK Fertilizer market analysis
2.4.2.Competitors analysis
2.4.3.Pressure from Customer
2.4.4.Pressure from material sources

Marketing solutions for NPK fertilizer of PVFCCo in the period 2018 – 2020
2.4.6. Pressure from substitute products to NPK fertilizer.
2.5 Target market analysis of competitors
2.5.1 Regional demand.
2.5.2 Market share
2.6 Customers’ comments on NPK fertilizers.
2.6.1. Farmer customers
2.6.2. Distributor and retailer customers
2.6.3 NPK Products Positioning Analysis
2.7. Analysis of Competitors’ Marketing Mix
2.7.1.Japan Vietnam Fertilizers
2.7.2.BinhDien Fertilizers Joint Stock Company.
2.7.3.Lam Thao Fertilizers and Chemicals Company (LAFCHEMCO)
2.7.4.Baconco Limited Company.
2.7.5.Nam Sao International Joint Stock Company

Chapter 3: MARKETING SOLUTIONS FOR NPK FERTILIZER OFPETROVIETNAM FERTILIZER AND CHEMICALS CORPORATION (PVFCCo)IN THE PERIOD 2018 -2020

3.1 Target market of PVFCCo’s NPK fertilizer
3.1.1. Plant location.
3.1.2. Marketcompetitiveness
3.1.3. Market attractiveness.
3.2 Positioning strategy of PVFCCo’s NPK fertilizer
3.2.1. Production technology.
3.2.2. Raw material sources.
3.2.3. Production capability.
3.2.4. Marketing and distribution capability

Marketing solutions for NPK fertilizer of PVFCCo in the period 2018 – 2020
3.2.5. Product positioning of PVFCCo’s NPK fertilizer
3.3. Marketing targets for NPK products.
3.4. Marketing Mix for NPK fertilizer of PVFCCo.
3.4.1. Product strategies.
3.4.2. Price strategies.
3.4.3. Place strategies
3.4.4. Promotion strategy.
CONCLUSION

Marketing solutions for NPK fertilizer - dịch vụ viết thuê báo cáo thực tập tiếng anh thương mại

Marketing solutions for NPK fertilizer – dịch vụ viết thuê báo cáo thực tập tiếng anh thương mại

REFERENCES

Vietnamese
[1] Dr. Vo Minh Sang (2003), Quản trị Marketing, NXB Thong Ke, Hanoi
[2] Dr. Tran Minh Dao (2002), Marketing Can Ban, NXB Giao Duc, Hanoi
[3] Phan Van Thang, (1998),Nghien Cuu Marketing, NXB Thong Ke, Hanoi
English
[1] Brian Toyne, Peter G. P. Walters (1989), Global Marketing Management, Allyn &
Bacon, Boston,Massachusetts, U.S.A
[2]David A, Aaker, Hoboken, John Wiley (2005), Strategic Marketing
Management,Hoboken, NJ : John Wiley, New York, U.S.A
[3]Michael John Baker(2001), Marketing Theory, Macmillan, U.K
[4] Michael E.Poter (2001), Competitive Strategy, Harvard University Press,
U.S.A

Marketing solutions for NPK fertilizer of PVFCCo in the period 2018 – 2020
[5]. Philip Kotler (2003), Marketing Management, Prentice Hall, Singapore
[6] William D. Perreault, E. Jerome McCarthy (1988), Basic Marketing, McGraw –
Hill/Irwin, New York
[7] Philip Kotler (2001), A Framework for Marketing Management, Prentice-Hall, U.S.A
. Kenneth L. Bernhardt, Thomas (1978), Cases in Marketing,Dallas : Business
Publications, Ohio, U.S.A

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