Marketing strategy for real estate product – The case of Vinaconex. Dịch vụ viết thuê báo cáo thực tập tiếng anh thương mại giá rẻ
Marketing strategy for real estate product – The case of Vinaconex
Acknowledgements
Abstract.
Tóm tắt.
Table of contents
List of figuges
List of table.
List of abbreviations
Introduction
1. The rationale
2. Research question
3. Scope of work
4. Data sources and processing
5. Research methodology.
6. Significance
7. Limitations
8. Expected results.
9. Structure of the thesis
Chapter 1 theoretical foundation.
1.1 marketing strategy
1.1.1 what is marketing strategy
1.1.2 the marketing strategy process.
1.2 the importance of marketing strategy to real estate.
1.3 environment analysis
1.3.1 external environment analysiserror! Bookmark not defined.
1.3.2 internal analysis
1.3.3 industry analysiserror! Bookmark not defined.
1.4 market segments and selecting target market
Marketing strategy for real estate product – The case of Vinaconex
1.5 positioning
1.6 types of marketing strategy
1.6.1 marketing strategy based on product life cycle
1.6.2 strategies based on market dominance
1.6.3 innovation strategies.
1.6.4 growth strategies
1.7 select marketing strategy and application
1.7.1 bcg model.
1.7.1.1 benefits of the bcg matrix.
1.7.1.2 limitations of the bcg matrix
1.7.2 ge model
1.8 developing marketing mix
Chapter 2 status of vinaconex’s marketing strategy Planning
2.1 background.
2.1.1 general introduction
2.1.2 organizational structure
2.1.3 business operation
2.1.4 capabilities
2.2 scanning the environment
2.2.1 external environment
2.2.2 hanoi real estate market overview
2.3 industry analysis.
2.4 internal environment
2.4.1 financial resources
Marketing strategy for real estate product – The case of Vinaconex
2.4.2 material resources
2.5 segment and select target market of vinaconex
2.6 positioning
2.7 life cycle for real estate product
2.8 bcg and ge model
2.9 status vinaconex’s marketing strategy.
Chapter 3 select marketing strategy for vinaconexs’ Real estate product.
3.1 setting up a fully marketing department
3.2 close coordination with other department to implement
The selected strategy
3.3 segment and select target market of vinaconex
3.3.1 major factors for home buying decision
3.3.2 segmentation
3.3.3 select target market
3.4 some ways to implement the marketing strategy
3.5 marketing strategies for vinaconex
3.5.1 investment and business trade center
3.5.2 office for lease
3.5.3 new urban area
Marketing strategy for real estate product – The case of Vinaconex
3.6 ansoff strategic model with market – product.
3.7 evaluation and control
3.7.1 annual-plan control
3.7.2 profitability control
3.7.3 efficiency control
3.7.4 strategic control.
Conclusion
References
Appendix
Marketing strategy for real estate product – Dịch vụ viết thuê báo cáo thực tập tiếng anh thương mại giá rẻ
References
1. Philip kotler, a framework for marketing management, second edition, prentice
Hall publishing, 2001, pp.70 – 71
6. Philip kotler, a flamework for marketing management, second edition, prentice
Hall publishing, 2001, pp.170 – 185
7. Paul temporal, branding in asia, revised edition, saik wah press, 2000, p.103
10. Philip kotler, a framework for marketing management, “developing,
Positioning, and differentiating products through the life cycle”, second edition,
Prentice hall publishing, 2001, chapter.10
11. Philip kotler, a framework for marketing management, second edition, prentice
Hall publishing, 2001, pp.61+
Marketing strategy for real estate product – The case of Vinaconex
12. Philip kotler, a framework for marketing management, second edition, prentice
Hall publishing, 2001, pp.63+
16. Paul fifield (1998), marketing strategy, second edition, gillingham, kent
17. Porter, m.e. (1979) “how competitive forces shape strategy”, harvard business
Review, march/april 1979
18. Renato shordon (associate director – cbre) (2009), hanoi property market,
19. Erica olsen, internal and external analysis,
20. Porter’s five forces analysis,
21. Indictment of vinaconex
22. Dr. Sam min, marketing strategy, marketing department california state
University long beach
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