Some solutions to the marketing mix plan for bravia LCD TV series of Sony Vietnam in 2020. Dịch vụ viết thuê báo cáo thực tập tiếng anh thương mại
Some solutions to the marketing mix plan for bravia LCD TV series of Sony Vietnam in 2020
Abstract:
In recent years, the TV market in general and hi-tech TV market in particular
become very hot due to the appearance of a number of new TVs, including LCD TVs of
famous brands such as Samsung, Panasonic, Sony, Sharp, and LG, etc. Initially, LCD
TVs was imported into Vietnam by electronic manufactures with the purpose of
introducing hi-technology and setting themselves apart from competitors.
Trong trường hợp bạn nào không có thời gian để đi thực tập và viết bài Báo cáo thực tập ngành Quản trị kinh doanh thì có thể liên hệ mình để mình hỗ trợ các bạn nha. Dưới đây là thông tin liên hệ của mình
- Dịch vụ viết thuê báo cáo thực tập tốt nghiệp giá rẻ
- sdt/ ZALO 093 189 2701
ACKNOWLEGEMENT
ABSTRACT.
TÓM TẮT
TABLE OF CONTENTS
TABLE OF FIGURES
INTRODUCTION.
1. Reasons to choose this topic
2. Objectives of the Study
3. Subjects and Scope of the Study
4. Methods of study and process of data
5. Significance of the Topic:
6. Structure of the Thesis:
CHAPTER 1: LITERATURE REVIEW
1.1. Overview of Marketing.
1.1.1. The Formation and Development of Marketing.
1.1.2. Definitions of Marketing
1.1.3. Concepts of Marketing
1.1.4. Role of Marketing
1.2. Marketing Environment
1.2.1 Political and legal environment.
1.2.2 Economic and Demographic environment
1.2.3 Cultural – Social environment
1.2.4 Technological and Natural environment
1.3. Target Market Identification.
Some solutions to the marketing mix plan for bravia LCD TV series of Sony Vietnam in 2020
1.3.1. Concept of market:
1.3.2. Market Classification
1.4. Positioning
1.4.1. Definitions.
1.4.2. Positioning methods
1.4.3. Stages of market positioning:.
1.5. Marketing-mix
1.5.1. Product strategy
1.5.2. Price strategy
1.5.3. Place (distribution) strategy
1.5.4. Promotion strategy
1.6. The relationships between product and other remaining factors of Marketingmix:
Chapter 2: ANALYSIS OF MARKETING ENVIRONMENT AND CURRENT SITUATION OF MARKETING-MIX FOR BRAVIA LCD TV SERIES OF SONY VIETNAM
2.1. General introduction of Sony Vietnam.
2.1.1. Overview of the Company
2.1.2. Objectives and Purposes of the Company
2.1.3. Main products of the Company
Some solutions to the marketing mix plan for bravia LCD TV series of Sony Vietnam in 2020
2.1.4. Activities and Sale performance of Bravia LCD TV Series
2.2. Target markets of Sony Vietnam:.
2.3. Analysis of Marketing environment of Sony Vietnam.
2.3.1. Macro-environment.
2.3.2. Micro-environment.
2.4. Analysis of product positioning strategy of Bravia LCD TV:
2.5. Analysis of current situation of Marketing-mix for Bravia LCD TV Series of
Sony Vietnam:
2.5.1. Product
2.5.2. Price
2.5.3. Distribution.
2.5.4. Promotion
Chapter 3: SOME SOLUTIONS TO THE MARKETING MIX PLAN FOR BRAVIA LCD TV SERIES OF SONY VIETNAM IN 2020
3.1. Development orientations and objectives of Sony Vietnam
3.1.1. Development orientations:
3.1.2. Marketing objectives of Sony Vietnam
3.2. Some solutions of Marketing-mix plan for Bravia LCD TV Series of Sony
Vietnam
3.2.1. Product:
3.2.2. Price:.
3.2.3. Place/Distribution:
3.2.4. Promotion
3.2.5. Some support measures:.
3.3. Marketing Action Plan from June to December, 2020.
3.3.1. Objectives.
3.3.2. Sales Activities
3.3.3. Promotional program
3.3.4. Marketing Budget.
CONCLUSION
Some solutions to the marketing mix plan – dịch vụ viết thuê báo cáo thực tập tiếng anh thương mại
LIST OF REFERENCES
[1] [5]. Michael Baker, Mc Millan Dictionary of Marketing and Advertising, 2nd edition
(London: Macmillan, 1990) pg, 148-9.
[2] [3]. http://heidicohen.com/marketing-definition/
[4]. http://en.wikipedia.org/wiki/Marketing#cite_note-paliwoda-a-6
[6]. Drucker, P. F. The practice of management, (New York: Harper & Brothers, 1954) pg.
37
[7]. Phillip Kotler, Gary Armstrong, John Saunders, Veronica Wong, Principles of
Marketing, 2nd European Edition (Financial Times/Prentice Hall, 1998) pg. 14
[8]. Phillip Kotler, Gary Armstrong, John Saunders, Veronica Wong, Principles of
Marketing, 2nd European Edition (Financial Times/Prentice Hall, 1998) pg. 379
[9]. http://en.wikipedia.org/wiki/Market_segmentation
[10]. Phillip Kotler, Gary Armstrong, John Saunders, Veronica Wong, Principles of
Marketing, 2nd European Edition (Financial Times/Prentice Hall, 1998) pg. 379
[11]. Phillip Kotler, Gary Armstrong, John Saunders, Veronica Wong, Principles of
Marketing, 2nd European Edition (Financial Times/Prentice Hall, 1998) pg. 379
[12]. Al Ries and Jack Trout, “Positioning – The Battle for Your Mind.” (New York:
McGraw-Hill, 1983)
Some solutions to the marketing mix plan for bravia LCD TV series of Sony Vietnam in 2020
[13]. Al Ries and Jack Trout, “Positioning – The Battle for Your Mind.”, paperback edition
(New York: McGraw-Hill, 2001) pg.19
[14]. Geoffrey Moore, “Crossing the Chasm”, (HarperCollins Publishers, 1991)
[15]. Ass. Prof. Dr. Vu The Phu, “Quan tri Marketing”, (Labor & Society Publishing
House, 2008)
[16] Philip Koler, “Marketing management”, 11st edition(Publisher: Pearson, 2002) pg 318
[17] [18]. Ass. Prof. Dr. Vu The Phu, “Quan tri Marketing”, (Labor & Society Publishing
House, 2008)
[19]: http://www.marketingpower.com/_layouts/Dictionary.aspx
[20]. Ass. Prof. Dr. Vu The Phu, “Quan tri Marketing”, (Labor & Society Publishing
House, 2008)
Các bạn Comment để lại ZALO bên dưới để Trung tâm gửi tài liệu nha
Liên hệ ZALO 093 189 2701
hoặc quét mã QR của ZALO sau:
